How to get your offer to stand out especially in a multiple offer environment: include a buyer intro letter to the seller

Lombard St., S.F., CA

This is a great article on the buyer intro letter (source WSJ).

For some reason San Francisco has been left off the list.    As of November 2012 inventory was down by 38% from 2011 & months of inventory was ~0.9-1.2 months (depending on price point; a balanced market is considered 6 mos of inventory; less then= seller’s market) creating multiple offers &/or properties selling over list price on 75% of our 2012 listings (SFH/condos/lofts from SFAR MLS).

Another tip that has helped my buyers beat other offers is asking their lender to contact the list agent just after presenting their offer to answer any general loan related questions.


Can I Buy Your House, Pretty Please?

With inventory tight and prices rising, buyers in competitive markets like Silicon Valley and Seattle are returning to a boom-era tactic: writing heartfelt letters to sellers explaining why they should win the house.

Full Article


Posted by:

Cheryl Bower, Realtor CRS, GRI, ABR, ePro
Cell/Text: 415-999-3450
DRE #: 01505551
Zephyr Real Estate

San Francisco San Mateo Bay Area listing agent & buyers agent

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About Cheryl Bower

Cheryl is a S.F. native & 17 year property investor/renovator, specializing in S.F. real estate including residential sales & leasing.

She represents sellers, first time buyers, move up buyers, investors, & landlords in San Francisco, San Mateo County & beyond.

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