What is the bling after my name?

Is your Realtor a Certified Residential Specialist (CRS)?

There are over one million REALTORS® in business today. So if you want to find that one-in-a-million REALTOR®, start with the over 34,000 who hold the Certified Residential Specialist Designation.

CRS is the symbol of excellence in residential real estate, a designation held by less than 3.5% of all Realtors. Our members have proven they have the experience, training and commitment to be among the best in their profession.

Cheryl completed the CRS designation requirements in 2010.

Is your Realtor experienced in the marketing of luxury homes? 


Is your Realtor an Accredited Buyer’s Rep (ABR)?

As a buyer, don’t you want complete and fair representation in your real estate transaction?
Real estate buyer’s representatives are responsible for protecting the best interests of their clients,buyers like you, and can guide you through every step of the process. So the first step is finding your buyer’s representative.
What is a Buyer’s Representative?
Defined most simply, a buyer’s representative (or buyer’s agent) is an advocate for the buyer, not the seller, in a real estate transaction.
Cheryl has taken additional course work to earn the ABR designation so that she can provide a higher level of service for her buyer clients.

Contact Cheryl to learn more about how she can help you with your purchase.

Is Your Realtor a GRI?

GRI stands for Graduate REALTOR® Institute. Real estate agents earn the nationally recognized GRI designation after successfully completing a rigorous approximately 90-hour program of course work covering legal issues, financing, technology, pricing and evaluating properties, residential construction, home inspection, ADA, land use, environmental hazards, real estate investment and taxation issues.

Individuals who have attained their GRI are considered leaders in the real estate profession.
Because buying and selling property has become increasingly complex, a keen understanding of real estate laws, tax issues and market conditions is crucial to the success of your real estate transaction.

As a sophisticated consumer, your transaction deserves the knowledge and professionalism of a GRI.

GRI Brochure


Is your Realtor a Seniors Real Estate Specialist?


Over the age of 50 and considering selling the family home?

You need a REALTOR® with senior experience, knowledge and marketing savvy.

Those qualities, along with a special knowledge of managing the sale of a home for those over the age of 50, are what SRES® designees can bring to your next real estate transaction.


Is your Realtor an ePro?

What is an e-PRO—— and why should you hire one?

A short guide for the Internet consumer

When you’re on the Internet, you don’t have time to waste on endless searches for useful real estate information. You want to get things done quickly and without hassle. So chances are you’d like a real estate agent who

  • Answers e-mail promptly and professionally.
  • Respects your on-line privacy.
  • Offers home listings and other Internet tools to help you find or market a home.

Enter the e-PRO.

An e-PRO is a REALTOR® who has successfully completed the e-PRO training program for real estate professionals. Endorsed by the National Association of REALTORS®, the e-PRO course teaches professionals the nuts and bolts of working with real estate on-line including social networking and Web 2.0 marketing.

What does all this mean to you? There are several benefits of working with a certified Internet professional.

More privacy

Are you reluctant to give out contact information through the Web for fear of being pestered or spammed? e-PROs understand. They’ve learned the Web isn’t just a place to do business; you need information from someone you can trust.

That’s why e-PROs respect your privacy. They respond quickly to your questions, but don’t send you unwanted communication. And they protect your personal information.

Less hassle

Tired of struggling to find information? e-PROs are more likely to have access to the latest Internet utilities, making your life easier. These tools may include:

  • On-line home tours
  • Instant access to comprehensive neighborhood data
  • Extensive property listings
  • Immediate e-mail notification of just-listed homes meeting your criteria
  • Referral networks and on-line forums, where e-PROs can quickly find information——even potential buyers——from other e-PROs
  • Newsletters on current real estate conditions in your area
  • Electronic faxes sent to you by e-mail
  • Advanced software, PDAs, and laptops to find you answers on the spot

The result: you get more information, more easily. With electronic files, you have less paperwork to deal with. And since your agent uses e-mail & text, you can even eliminate phone tag. The e-PRO streamlines your entire transaction, from showing to closing.

Less expense

An e-PRO’s access to advanced technology can save you considerable expense. You have more tools to find or market your home, so you’re likely to get a better price. With on-line home tours, you reduce in-person showings——and the costs involved. And by using e-mail, you save money on long-distance calls and fax charges.

Relocating? An e-PRO is ideal for you. With the tools to do your research electronically, you can make a decision on a home the first day you’re in town——or without traveling at all. You and your family save on travel costs. And after you’ve decided to buy, monitoring the sale by e-mail saves you even more.

Should you use an e-PRO? Yes——especially if you’re an Internet user. In this fast-paced age, technology has become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new consumer. If you choose an e-PRO, it’s a safe bet you’ll get the kind of service you want——and need.

Copyright© InternetCrusade® and NATIONAL ASSOCIATION OF REALTORS®.
All rights reserved.




Cheryl Bower, Realtor, CRS, GRI, ABR, ePro, SRES
Certified Residential Specialist, Graduate Realtor Institute, Accredited Buyer’s Rep, Seniors Real Estate SpecialistSan Francisco/San Mateo County listing agent & buyers agent

215 West Portal Avenue
San Francisco CA 94127
Zephyr Real Estate


Map Location

Cell/Text: 415-999-3450


Areas served:

Helping clients with their home/condo/multi-unit real estate purchase or sale throughout San Francisco including the following neighborhoods:

Noe Valley

Pacific Heights




West Portal

Ingleside Heights

South Beach


Bayview Heights

Mission Bay

Hayes Valley

Glen Park

Bernal Heights


Potrero Hill

San Mateo County communities including:


San Mateo

Daly City

San Carlos

Half Moon Bay


San Bruno

South San Francisco

Redwood City

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